BraClaw, is a tale of two…. Besties

What came first, the BraClaw or its name? The answer whisks us back to a small seaside restaurant in Italy as inventors Kristin Hanses and Chris Bicket were celebrating a friend’s milestone birthday. On their last night together, a super motivated waiter was really, really intent on selling the daily special – fresh lobster. The birthday girl took the bait while the others ordered off the menu. Much to their surprise, the waiter served everyone the lobster – lots and lots of lobster. Just the word, lobster, or even a few bars of the B-52’s classic, is now a running joke and that meal became a favorite vacation memory fondly referred to as “Lobstergate.”

After dinner with bellies full of love, wine, and all that lobster, the friends hopped in a van and headed back to their hotel. On the ride home, the lubricated crew commiserated about the end of their vacation and wondered how to quit their day jobs and travel the world, perhaps changing it in some way for the better. Kristin’s outfit was snug by then; the tightening dress straps made her heat up an idea she had been brewing for years after practicing hot yoga and struggling to get in and out of sweaty sports bras. She shared her lightbulb idea and right there on the bus, the friends brainstormed the name “BraClaw” before they arrived at the hotel.

Stateside, Kristin and Chris went to work. They hired engineers and prototypes were soon hatched and tested. A few design trips round the drawing board later, the BraClaw was born -- sleek, sturdy, and soft in all the right places – it’s the perfect companion to help free your Bs, Cs, and Ds with ease.